Value of $100 in 1929, adjusted to 1976

What happened to prices between 1929 and 1976

Between 1929 and 1976, the Consumer Price Index went from 17.1 to 56.9. Cumulatively, prices increased 232.7%, which works out to an average of 2.59% per year. Put differently, a dollar in 1929 bought what $0.30 buys in 1976.

Consumer prices were unchanged in 1929, the CPI’s annual average flat for the second time in six years and a fitting close to a decade that began with wartime inflation and ended in rough price stability. By year’s end the index stood 14.5% below its 1920 peak and roughly 73% above its 1913 starting point, a reminder that even a “stable” decade left prices well above where they had started. The stability in the cost of living masked what was building in financial markets. The National Bureau of Economic Research dates the start of the Great Depression to that August, the month the business cycle peaked, months before most Americans noticed anything was wrong. The break came that October: panic selling hit Wall Street on Black Thursday, October 24, and returned even worse on Black Tuesday, October 29, when the Dow Jones Industrial Average fell about 12% in a single session. Billions of dollars in paper wealth disappeared within days, and the crash marked the start of a downturn that would pull consumer prices into their steepest sustained decline of the 20th century over the next four years. First-class postage was still 2 cents, a price that would hold until 1932.

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The destination year: 1976

Consumer prices rose 5.8% in 1976, the calmest pace since 1972, as the economy pulled out of the 1973-75 recession and price growth settled to roughly half its 1974 peak. The recovery gave Americans room to celebrate: tall ships filled New York Harbor and fireworks lit cities nationwide on July 4 for the country’s bicentennial, a rare moment of shared celebration after Vietnam and Watergate. Politically, Jimmy Carter, a former Georgia governor running as a Washington outsider, defeated incumbent Gerald Ford that November, campaigning on restoring trust in government and bringing down inflation and unemployment together. In a California garage, Steve Jobs, Steve Wozniak, and Ronald Wayne founded Apple Computer that April to sell the Apple I, a bare circuit board aimed at electronics hobbyists, a business that looked far from consequential at the time. First-class postage, which had risen to 13 cents that past December 31, held there through the year, the longest stretch without a rate change since the Postal Service’s creation. A median household earned $12,686 in 1976, a new home sold for a median $44,200, and gas averaged 59 cents a gallon. Consumer prices stood 474.7% above their 1913 level, a calm interlude before inflation turned back up.

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