Value of $100 in 1929, adjusted to 1967

What happened to prices between 1929 and 1967

Between 1929 and 1967, the Consumer Price Index went from 17.1 to 33.4. Cumulatively, prices increased 95.3%, which works out to an average of 1.78% per year. Put differently, a dollar in 1929 bought what $0.51 buys in 1967.

Consumer prices were unchanged in 1929, the CPI’s annual average flat for the second time in six years and a fitting close to a decade that began with wartime inflation and ended in rough price stability. By year’s end the index stood 14.5% below its 1920 peak and roughly 73% above its 1913 starting point, a reminder that even a “stable” decade left prices well above where they had started. The stability in the cost of living masked what was building in financial markets. The National Bureau of Economic Research dates the start of the Great Depression to that August, the month the business cycle peaked, months before most Americans noticed anything was wrong. The break came that October: panic selling hit Wall Street on Black Thursday, October 24, and returned even worse on Black Tuesday, October 29, when the Dow Jones Industrial Average fell about 12% in a single session. Billions of dollars in paper wealth disappeared within days, and the crash marked the start of a downturn that would pull consumer prices into their steepest sustained decline of the 20th century over the next four years. First-class postage was still 2 cents, a price that would hold until 1932.

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The destination year: 1967

Consumer prices rose 3.1% in 1967, up from 1966’s 2.9% as Vietnam War spending kept climbing alongside expanding Great Society programs, a combination of rising military and domestic outlays that economists later blamed for entrenching inflation through the rest of the decade. The minimum wage rose that February 1, to $1.40 an hour, the first step of a phased increase Congress had set the year before. Urban unrest reached a peak that July, when days of rioting left 26 dead in Newark and 43 dead in Detroit, the deadliest of that summer’s roughly 160 disturbances; Johnson responded by forming the Kerner Commission to study the causes of the unrest. The Supreme Court gained its first Black justice that year too: the Senate confirmed Thurgood Marshall on August 30, and he was sworn in that October after serving as U.S. Solicitor General and, before that, as the lead attorney in Brown v. Board of Education. Consumer prices finished 1967 237.4% above their 1913 level. First-class postage held at 5 cents.

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