Value of $100 in 1942, adjusted to 1969

What happened to prices between 1942 and 1969

Between 1942 and 1969, the Consumer Price Index went from 16.3 to 36.7. Cumulatively, prices increased 125.2%, which works out to an average of 3.05% per year. Put differently, a dollar in 1942 bought what $0.44 buys in 1969.

Consumer prices rose 10.9% in 1942, up from 1941’s already rapid 5.0% and the fastest increase since 1920, as the economy’s crash conversion to war production collided with shrinking supplies of civilian goods. The government tried to contain it: the General Maximum Price Regulation, effective May 18 and known as “General Max,” froze most retail prices at their highest March level, the broadest price control Washington had ever attempted. Rationing followed close behind. Sugar rationing began that May and gasoline rationing went nationwide in December, the leading edge of a system that would eventually cover meat, coffee, shoes, tires, and dozens of other goods before the war ended. The year’s other defining wartime measure had nothing to do with prices. Executive Order 9066, signed February 19, authorized the military to remove more than 110,000 Japanese Americans, most of them U.S. citizens, from the West Coast and hold them in inland internment camps for the war’s duration, one of the era’s starkest violations of civil liberties. Even with price controls in place, consumer prices climbed more than 10% for the first time since 1920, leaving the CPI 64.6% above its 1913 level. First-class postage held at 3 cents, and the minimum wage stayed at 30 cents an hour.

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The destination year: 1969

Consumer prices rose 5.5% in 1969, up from 1968’s 4.2% and the fastest pace since the Korean War era, as years of Vietnam War spending, a labor market with unemployment under 4%, and expansionary fiscal policy finally showed up fully in prices. Richard Nixon was inaugurated that January 20, pledging to curb rising prices without wage and price controls, a position he would reverse within two years. The decade’s most triumphant moment came that July 20, when Neil Armstrong and Buzz Aldrin walked on the Moon while Michael Collins orbited above, fulfilling the goal Kennedy had set in 1961 of landing a man on the lunar surface before the decade’s end. Culture and protest both reached new extremes that year: an estimated 400,000 people gathered on a dairy farm in Bethel, New York, for the Woodstock music festival that August, and a police raid on the Stonewall Inn in New York’s Greenwich Village that June touched off days of resistance now credited with launching the modern gay rights movement. Consumer prices finished the decade 270.7% above their 1913 level, up 24.0% from where they stood in 1960. The 1960s had opened with inflation near 1% a year and closed with prices rising faster than at any point since Korea, setting up the Great Inflation that would define the 1970s. First-class postage held at 6 cents, and the minimum wage stayed at $1.60 an hour.

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