Value of $100 in 1937, adjusted to 1972

What happened to prices between 1937 and 1972

Between 1937 and 1972, the Consumer Price Index went from 14.4 to 41.8. Cumulatively, prices increased 190.3%, which works out to an average of 3.09% per year. Put differently, a dollar in 1937 bought what $0.34 buys in 1972.

Consumer prices rose 3.6% in 1937, the fastest pace since before the Depression and the fourth straight year of gains, leaving prices 10.8% above their 1933 trough though still 15.8% below the 1929 peak. The recovery did not last the year. The National Bureau of Economic Research dates a new business cycle peak to that May, the start of what became known as the Recession of 1937-38. Policy tightened on two fronts at once: the Federal Reserve had doubled bank reserve requirements over the preceding year to head off inflation it worried was building, and the federal government pulled back its own spending even as new Social Security payroll taxes began draining money from paychecks months before the first benefit checks went out. Together they choked off a recovery that had not yet reached its pre-Depression footing. Not every milestone that year was economic. The Golden Gate Bridge opened to traffic on May 27 after four years of construction, at the time the longest suspension bridge span in the world, a rare bright spot in a year that would end with the economy sliding backward again. First-class postage held at 3 cents.

More about inflation in 1937 →

The destination year: 1972

Consumer prices rose just 3.2% in 1972, the calmest year of the decade and a sharp break from the previous two years. The relief was largely engineered: Nixon’s wage and price controls, imposed as a 90-day freeze in August 1971, had settled into a series of “phases” that capped how much businesses could raise prices through the election year. Economists would later argue the controls mostly deferred inflation rather than curing it, storing up pressure that broke loose once they were lifted. Nixon spent political capital on foreign policy that year, traveling to Beijing that February in the first visit by a sitting U.S. president to the People’s Republic of China, a trip that began normalizing relations Washington had frozen since 1949. Closer to home, five men were arrested breaking into the Democratic National Committee’s offices at the Watergate complex that June 17, an event that drew little attention at the time but would eventually force Nixon from office. None of it dented his re-election bid: Nixon carried 49 states against Democrat George McGovern that November, helped by an economy that, on paper, looked more stable than it had in years. A median household earned $9,697 in 1972, a new home sold for a median $27,600, and gas held near 36 cents a gallon for a third straight year. Consumer prices stood 322.2% above their 1913 level, a lull that would not survive contact with the controls’ expiration and the oil shock still to come.

More about inflation in 1972 →