Value of $100 in 1936, adjusted to 1966

What happened to prices between 1936 and 1966

Between 1936 and 1966, the Consumer Price Index went from 13.9 to 32.4. Cumulatively, prices increased 133.1%, which works out to an average of 2.86% per year. Put differently, a dollar in 1936 bought what $0.43 buys in 1966.

Consumer prices rose 1.5% in 1936, a third straight annual increase and part of a slow, steady climb back from the 1933 trough, though prices and the broader economy still had not fully recovered to their pre-Depression levels. Voters delivered their verdict on that recovery in November, reelecting Franklin D. Roosevelt over Republican Alf Landon in one of the most lopsided elections in U.S. history: Roosevelt carried 46 of 48 states and won the Electoral College 523 to 8, a broad public endorsement of the New Deal. Public works kept advancing that year, too. Hoover Dam, one of the era’s signature projects, had been dedicated in September 1935, but its first generators did not begin sending electricity over transmission lines to Los Angeles until October 1936, a milestone that showed how long even a celebrated project took to reach full operation. Consumer prices ended the year 40.4% above their 1913 level, still 18.7% below the 1929 peak, a gap that would keep narrowing until a sharp new recession interrupted the recovery the following year. First-class postage held at 3 cents.

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The destination year: 1966

Consumer prices rose 2.9% in 1966, nearly double 1965’s 1.6% as Vietnam War spending kept climbing without an offsetting tax increase, pushing the economy closer to capacity and prices higher along with it. Medicare coverage took effect that July 1, extending federal health insurance to roughly 19 million Americans age 65 and older under the program signed into law the year before. The Federal Reserve had already moved to cool the overheating economy, raising its discount rate the previous December over White House objections; the tightening carried into 1966 as the first postwar credit crunch, freezing parts of the housing and municipal bond markets even as inflation kept climbing. Congress widened the wage floor’s reach that September 23, when the Fair Labor Standards Amendments of 1966 set a $1.40 minimum wage effective the following February and extended coverage to roughly 9 million more workers in retail, hospitals, schools, and other services not previously covered. Consumer prices finished 1966 227.3% above their 1913 level. First-class postage held at 5 cents, and the minimum wage stayed at $1.25 an hour for the rest of the year.

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