Value of $100 in 1960, adjusted to 1981

What happened to prices between 1960 and 1981

Between 1960 and 1981, the Consumer Price Index went from 29.6 to 90.9. Cumulatively, prices increased 207.1%, which works out to an average of 5.49% per year. Put differently, a dollar in 1960 bought what $0.33 buys in 1981.

Consumer prices rose 1.7% in 1960, up from 1959’s 0.7% even as the economy slipped into recession that April, a downturn that would prove the shortest since World War II. The year’s defining political moment came that November, when John F. Kennedy narrowly defeated Richard Nixon in one of the closest presidential elections in U.S. history, decided by roughly two-tenths of a percentage point in the popular vote. Television played a new role in the race: the first-ever televised presidential debate that September, watched by an estimated 70 million people, was widely seen as favoring the telegenic Kennedy. Civil rights protest took a new form that February, when four Black freshmen at North Carolina A&T State University sat down at a whites-only Woolworth’s lunch counter in Greensboro and refused to leave; the sit-in tactic spread to dozens of Southern cities within weeks. Cold War tensions flared that May, when a Soviet missile downed an American U-2 spy plane deep inside Soviet airspace. The pilot, Francis Gary Powers, was captured alive, embarrassing the Eisenhower administration and collapsing a Paris summit called to ease relations with Moscow. Consumer prices finished 1960 199.0% above their 1913 level. First-class postage held at 4 cents, and the minimum wage stayed at $1.00 an hour.

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The destination year: 1981

1981 was the year the inflation fever finally broke, at an extraordinary price. Consumer prices rose 10.3%, the second year of back-to-back double-digit inflation and the last time the U.S. would see one. To end it, Paul Volcker’s Federal Reserve drove its policy rate above 19% and let borrowing costs go where they may: a 30-year mortgage cost more than 18% by autumn, car loans and business credit froze, and homebuilders mailed the Fed two-by-fours in protest. The squeeze tipped the economy into recession in July, the deep 1981–82 downturn that would push unemployment past 10%. But it worked. Inflation fell by nearly half within a year and to under 4% by 1983, the disinflation that defined the following two decades. Even the price of mailing a letter told the year’s story: postage went up twice in eight months.

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