Value of $100 in 1960, adjusted to 1975

What happened to prices between 1960 and 1975

Between 1960 and 1975, the Consumer Price Index went from 29.6 to 53.8. Cumulatively, prices increased 81.8%, which works out to an average of 4.06% per year. Put differently, a dollar in 1960 bought what $0.55 buys in 1975.

Consumer prices rose 1.7% in 1960, up from 1959’s 0.7% even as the economy slipped into recession that April, a downturn that would prove the shortest since World War II. The year’s defining political moment came that November, when John F. Kennedy narrowly defeated Richard Nixon in one of the closest presidential elections in U.S. history, decided by roughly two-tenths of a percentage point in the popular vote. Television played a new role in the race: the first-ever televised presidential debate that September, watched by an estimated 70 million people, was widely seen as favoring the telegenic Kennedy. Civil rights protest took a new form that February, when four Black freshmen at North Carolina A&T State University sat down at a whites-only Woolworth’s lunch counter in Greensboro and refused to leave; the sit-in tactic spread to dozens of Southern cities within weeks. Cold War tensions flared that May, when a Soviet missile downed an American U-2 spy plane deep inside Soviet airspace. The pilot, Francis Gary Powers, was captured alive, embarrassing the Eisenhower administration and collapsing a Paris summit called to ease relations with Moscow. Consumer prices finished 1960 199.0% above their 1913 level. First-class postage held at 4 cents, and the minimum wage stayed at $1.00 an hour.

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The destination year: 1975

Consumer prices rose 9.1% in 1975, easing slightly from 1974’s 11.0% but still running far above anything the country had experienced before the decade began. The recession that started in November 1973, the deepest since the Great Depression, bottomed out that March, yet unemployment kept climbing through the year and touched 9%, a combination of high inflation and high joblessness that had no precedent in the postwar data. Vietnam ended that April 30, when North Vietnamese forces captured Saigon and the last Americans were evacuated by helicopter from the U.S. embassy roof. Fiscal strain hit closer to home too: New York City, facing bankruptcy after years of borrowing to paper over budget gaps, asked Washington for help that October. President Ford’s initial refusal produced the Daily News headline “Ford to City: Drop Dead,” though he ultimately signed a federal loan package that December. Amid the gloom, Bill Gates and Paul Allen founded Microsoft that April in Albuquerque, New Mexico, to sell a version of the BASIC programming language for the Altair 8800, one of the first personal computers sold to hobbyists. A median household earned $11,800 in 1975, a new home sold for a median $39,300, and first-class postage held at 10 cents, unchanged since 1974’s increase. Consumer prices stood 443.4% above their 1913 level, with the decade barely past its midpoint.

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