Value of $100 in 1960, adjusted to 1973

What happened to prices between 1960 and 1973

Between 1960 and 1973, the Consumer Price Index went from 29.6 to 44.4. Cumulatively, prices increased 50.0%, which works out to an average of 3.17% per year. Put differently, a dollar in 1960 bought what $0.67 buys in 1973.

Consumer prices rose 1.7% in 1960, up from 1959’s 0.7% even as the economy slipped into recession that April, a downturn that would prove the shortest since World War II. The year’s defining political moment came that November, when John F. Kennedy narrowly defeated Richard Nixon in one of the closest presidential elections in U.S. history, decided by roughly two-tenths of a percentage point in the popular vote. Television played a new role in the race: the first-ever televised presidential debate that September, watched by an estimated 70 million people, was widely seen as favoring the telegenic Kennedy. Civil rights protest took a new form that February, when four Black freshmen at North Carolina A&T State University sat down at a whites-only Woolworth’s lunch counter in Greensboro and refused to leave; the sit-in tactic spread to dozens of Southern cities within weeks. Cold War tensions flared that May, when a Soviet missile downed an American U-2 spy plane deep inside Soviet airspace. The pilot, Francis Gary Powers, was captured alive, embarrassing the Eisenhower administration and collapsing a Paris summit called to ease relations with Moscow. Consumer prices finished 1960 199.0% above their 1913 level. First-class postage held at 4 cents, and the minimum wage stayed at $1.00 an hour.

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The destination year: 1973

Consumer prices rose 6.2% in 1973, nearly double 1972’s 3.2%, as Nixon’s wage and price controls were phased out through the year and pressure the controls had been holding back broke loose. The bigger shock arrived that October, when Arab oil-producing states embargoed exports to the United States and other supporters of Israel in the Yom Kippur War. Crude oil, which had traded around $3 a barrel, approached $12 by early 1974, and gas lines became a fixture outside filling stations nationwide. Earlier in the year, the Paris Peace Accords, signed that January 27, ended direct American combat in Vietnam and set a 60-day deadline for withdrawing remaining U.S. troops, even as fighting between North and South Vietnam went on. Financial markets read the year correctly as a turning point: the Dow Jones Industrial Average peaked at 1,051.70 on January 11, a level it would not reach again until 1980, before the oil shock and rising interest rates dragged it into a two-year bear market. A median household earned $10,512 in 1973, a new home sold for a median $32,500, and gas averaged 38.5 cents a gallon, still under half of what the embargo’s effects would bring the following year. Consumer prices stood 348.5% above their 1913 level by year’s end, with the decade’s worst inflation still ahead.

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