Value of $100 in 1955, adjusted to 2009

What happened to prices between 1955 and 2009

Between 1955 and 2009, the Consumer Price Index went from 26.8 to 214.537. Cumulatively, prices increased 700.5%, which works out to an average of 3.93% per year. Put differently, a dollar in 1955 bought what $0.12 buys in 2009.

Consumer prices fell 0.4% in 1955, the first annual decline since 1949, as a strong rebound from the 1953-54 recession delivered growth without much price pressure; automakers and appliance makers competed hard on price for a booming consumer market. Organized labor consolidated that December, when the American Federation of Labor and the Congress of Industrial Organizations merged on the 5th under President George Meany, uniting roughly 15 million workers in the AFL-CIO after two decades as rival federations. That same day, a different kind of organizing began in Montgomery, Alabama: four days after Rosa Parks was arrested for refusing to give up her bus seat to a white passenger, the city’s Black community began a boycott of its buses that would last more than a year and help launch the civil rights movement’s mass phase. Markets got a scare that September: news of Eisenhower’s heart attack on the 24th sent the Dow Jones Industrial Average to its steepest one-day drop since the 1929 crash when trading resumed that Monday, before stocks recovered as the president’s health improved. Consumer prices finished 1955 170.7% above their 1913 level, essentially unchanged from where they stood a year earlier. First-class postage held at 3 cents, and the minimum wage stayed at 75 cents an hour.

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The destination year: 2009

2009 is the rarest kind of year in the modern price data: one where the cost of living went down. The CPI fell 0.4%, the first full-year deflation since 1955, as the Great Recession hollowed out demand and oil unwound from its $147 spike the summer before. Gasoline that had cost over $4 a gallon in July 2008 averaged $2.35 in 2009, and that energy collapse dragged the 12-month inflation rate to −2.1% by July, the deepest reading since 1950. Policymakers treated falling prices not as relief but as a warning: deflation raises the real weight of debt precisely when households are drowning in it, which is why the Federal Reserve pinned interest rates near zero, began buying bonds by the hundreds of billions, and Washington passed a $787 billion stimulus. The medicine took: prices stabilized within a year, and 2009 remains the textbook case of why central banks fear deflation more than moderate inflation.

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