Value of $100 in 1948, adjusted to 1969

What happened to prices between 1948 and 1969

Between 1948 and 1969, the Consumer Price Index went from 24.1 to 36.7. Cumulatively, prices increased 52.3%, which works out to an average of 2.02% per year. Put differently, a dollar in 1948 bought what $0.66 buys in 1969.

Consumer prices rose 8.1% in 1948, down slightly from 1947’s 14.4% but still the second straight year of sharp postwar inflation now that wartime price controls were fully gone. Congress moved to stabilize a different economy that April, passing the Economic Cooperation Act to fund the plan Secretary of State George Marshall had proposed the year before: more than $13 billion over four years to rebuild Western Europe and counter Soviet influence. The Cold War turned tense closer to the plan’s target that June, when Soviet forces cut off road and rail access to the Western-controlled sectors of Berlin. American and British aircraft responded almost immediately with an airlift of food, fuel, and supplies that would keep the city running for nearly a year. Domestic politics produced its own upset that November: nearly every poll and pundit had predicted a Republican win, but Harry Truman defeated New York Governor Thomas Dewey, handing the Chicago Tribune its famously wrong “Dewey Defeats Truman” headline. Consumer prices finished the year 143.4% above their 1913 level and 40.9% above 1929’s pre-Depression peak. First-class postage held at 3 cents, and the minimum wage stayed at 40 cents an hour.

More about inflation in 1948 →

The destination year: 1969

Consumer prices rose 5.5% in 1969, up from 1968’s 4.2% and the fastest pace since the Korean War era, as years of Vietnam War spending, a labor market with unemployment under 4%, and expansionary fiscal policy finally showed up fully in prices. Richard Nixon was inaugurated that January 20, pledging to curb rising prices without wage and price controls, a position he would reverse within two years. The decade’s most triumphant moment came that July 20, when Neil Armstrong and Buzz Aldrin walked on the Moon while Michael Collins orbited above, fulfilling the goal Kennedy had set in 1961 of landing a man on the lunar surface before the decade’s end. Culture and protest both reached new extremes that year: an estimated 400,000 people gathered on a dairy farm in Bethel, New York, for the Woodstock music festival that August, and a police raid on the Stonewall Inn in New York’s Greenwich Village that June touched off days of resistance now credited with launching the modern gay rights movement. Consumer prices finished the decade 270.7% above their 1913 level, up 24.0% from where they stood in 1960. The 1960s had opened with inflation near 1% a year and closed with prices rising faster than at any point since Korea, setting up the Great Inflation that would define the 1970s. First-class postage held at 6 cents, and the minimum wage stayed at $1.60 an hour.

More about inflation in 1969 →