Value of $100 in 1955, adjusted to 1974

What happened to prices between 1955 and 1974

Between 1955 and 1974, the Consumer Price Index went from 26.8 to 49.3. Cumulatively, prices increased 84.0%, which works out to an average of 3.26% per year. Put differently, a dollar in 1955 bought what $0.54 buys in 1974.

Consumer prices fell 0.4% in 1955, the first annual decline since 1949, as a strong rebound from the 1953-54 recession delivered growth without much price pressure; automakers and appliance makers competed hard on price for a booming consumer market. Organized labor consolidated that December, when the American Federation of Labor and the Congress of Industrial Organizations merged on the 5th under President George Meany, uniting roughly 15 million workers in the AFL-CIO after two decades as rival federations. That same day, a different kind of organizing began in Montgomery, Alabama: four days after Rosa Parks was arrested for refusing to give up her bus seat to a white passenger, the city’s Black community began a boycott of its buses that would last more than a year and help launch the civil rights movement’s mass phase. Markets got a scare that September: news of Eisenhower’s heart attack on the 24th sent the Dow Jones Industrial Average to its steepest one-day drop since the 1929 crash when trading resumed that Monday, before stocks recovered as the president’s health improved. Consumer prices finished 1955 170.7% above their 1913 level, essentially unchanged from where they stood a year earlier. First-class postage held at 3 cents, and the minimum wage stayed at 75 cents an hour.

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The destination year: 1974

1974 was the year the postwar economy broke its old rules. Consumer prices rose 11.0%, the fastest annual increase since 1947, as the Arab oil embargo that ran from October 1973 to March 1974 roughly quadrupled the price of crude oil worldwide. Gasoline, which had averaged 38.5 cents a gallon in 1973, jumped to 53.2 cents, and shortages forced many states into odd-even rationing at the pump. Nixon’s wage and price controls, in place in some form since 1971, expired at the end of April, removing the last brake on prices just as the oil shock hit. Nixon himself resigned in August over Watergate, and Gerald Ford’s response to inflation, a voluntary “Whip Inflation Now” campaign built around lapel buttons, became a symbol of how little conventional politics could do against the problem. Prices kept climbing even as the economy weakened: a recession that started in November 1973 dragged on, the Dow fell to a bear-market bottom of 577.60 in December, and unemployment was already rising toward the 9% it would reach in 1975. The combination of rising prices and a shrinking economy gave the decade its name: stagflation.

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