Value of $100 in 1947, adjusted to 1964

What happened to prices between 1947 and 1964

Between 1947 and 1964, the Consumer Price Index went from 22.3 to 31. Cumulatively, prices increased 39.0%, which works out to an average of 1.96% per year. Put differently, a dollar in 1947 bought what $0.72 buys in 1964.

Consumer prices rose 14.4% in 1947, up from 1946’s 8.3% and the fastest annual increase since 1920, as the last of the wartime price controls disappeared and a year of strikes, wage catch-up, and lingering shortages hit consumers all at once. Congress answered the previous year’s strike wave that June, overriding President Truman’s veto to pass the Taft-Hartley Act, which banned secondary boycotts and the closed shop and let states adopt “right-to-work” laws curbing union power. American attention was also turning outward. In a June 5 speech at Harvard, Secretary of State George Marshall outlined a U.S.-funded plan to rebuild Western Europe’s economies, an effort that would become known as the Marshall Plan once Congress funded it the following year. The government reorganized itself for the confrontation with the Soviet Union that plan was partly designed to prevent: the National Security Act, signed July 26, created the Department of Defense, the Air Force as a separate service, the Central Intelligence Agency, and the National Security Council. Consumer prices stood 125.3% above their 1913 level and 30.4% above 1929’s pre-Depression peak, up from just 1.2% above it four years earlier. First-class postage held at 3 cents, and the minimum wage stayed at 40 cents an hour.

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The destination year: 1964

Consumer prices rose 1.3% in 1964, matching 1963’s pace even as a large federal tax cut took effect that year. The Revenue Act of 1964, signed February 26, lowered individual and corporate tax rates significantly, the cut Kennedy had proposed the year before his death and Johnson pushed through Congress as a Keynesian bet that lower taxes would spur enough growth without stoking prices. Congress reshaped civil rights law that July 2, when the Civil Rights Act of 1964 outlawed discrimination based on race, color, religion, sex, and national origin in employment and public accommodations, the most sweeping civil rights legislation since Reconstruction. Vietnam policy shifted that August, when Congress passed the Gulf of Tonkin Resolution after reported attacks on U.S. Navy destroyers, authorizing Johnson to use military force in Vietnam without a formal declaration of war. American pop culture changed that February too: the Beatles landed at New York’s Kennedy Airport and played the Ed Sullivan Show two days later for an estimated 73 million viewers, igniting the “British Invasion.” Consumer prices finished 1964 213.1% above their 1913 level. First-class postage held at 5 cents, and the minimum wage stayed at $1.25 an hour.

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