Value of $100 in 1944, adjusted to 1974

What happened to prices between 1944 and 1974

Between 1944 and 1974, the Consumer Price Index went from 17.6 to 49.3. Cumulatively, prices increased 180.1%, which works out to an average of 3.49% per year. Put differently, a dollar in 1944 bought what $0.36 buys in 1974.

Consumer prices rose just 1.7% in 1944, down from 1943’s 6.1% and the slowest increase of the war years, as price and wage controls held the cost of living nearly flat even as the conflict reached its most expensive phase. The war itself turned decisively that June, when more than 150,000 Allied troops landed on the beaches of Normandy, France, opening the long-planned second front against Nazi Germany. Congress used the same month to plan for the war’s end, passing the GI Bill on June 22 to give returning veterans money for college or vocational training, low-cost home and business loans, and unemployment benefits, a package that would reshape American housing and higher education for a generation. The following month, delegates from 44 Allied nations gathered at Bretton Woods, New Hampshire, and agreed to peg their currencies to the U.S. dollar, itself pegged to gold, creating the International Monetary Fund and the World Bank to manage the new system. Consumer prices stood 77.8% above their 1913 level, a cumulative wartime rise held down by controls that would start unwinding the following year. First-class postage held at 3 cents, and the minimum wage stayed at 30 cents an hour.

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The destination year: 1974

1974 was the year the postwar economy broke its old rules. Consumer prices rose 11.0%, the fastest annual increase since 1947, as the Arab oil embargo that ran from October 1973 to March 1974 roughly quadrupled the price of crude oil worldwide. Gasoline, which had averaged 38.5 cents a gallon in 1973, jumped to 53.2 cents, and shortages forced many states into odd-even rationing at the pump. Nixon’s wage and price controls, in place in some form since 1971, expired at the end of April, removing the last brake on prices just as the oil shock hit. Nixon himself resigned in August over Watergate, and Gerald Ford’s response to inflation, a voluntary “Whip Inflation Now” campaign built around lapel buttons, became a symbol of how little conventional politics could do against the problem. Prices kept climbing even as the economy weakened: a recession that started in November 1973 dragged on, the Dow fell to a bear-market bottom of 577.60 in December, and unemployment was already rising toward the 9% it would reach in 1975. The combination of rising prices and a shrinking economy gave the decade its name: stagflation.

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