Value of $100 in 1935, adjusted to 1964

What happened to prices between 1935 and 1964

Between 1935 and 1964, the Consumer Price Index went from 13.7 to 31. Cumulatively, prices increased 126.3%, which works out to an average of 2.86% per year. Put differently, a dollar in 1935 bought what $0.44 buys in 1964.

Consumer prices rose 2.2% in 1935, a second straight annual increase after 1934’s turnaround, though the CPI still sat well below its 1929 peak and the recovery remained uneven and incomplete. The year’s biggest legislative achievements aimed at making that unevenness less punishing. Roosevelt signed the Social Security Act on August 14, creating federal old-age pensions and unemployment insurance funded by a new payroll tax, the first federal safety net of its kind in U.S. history. That spring, the Works Progress Administration had already begun putting millions of unemployed Americans to work on public construction, arts, and infrastructure projects, becoming the largest jobs program of the New Deal. Congress added labor protections to the mix that July with the National Labor Relations Act, guaranteeing most private-sector workers the right to organize and bargain collectively. The human cost of the Dust Bowl was still mounting on the Plains: the storm known as Black Sunday hit on April 14, one of the worst of the decade, and continued drought kept driving farm families off land that could no longer support them. Consumer prices ended the year 38.4% above their 1913 level. First-class postage held at 3 cents.

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The destination year: 1964

Consumer prices rose 1.3% in 1964, matching 1963’s pace even as a large federal tax cut took effect that year. The Revenue Act of 1964, signed February 26, lowered individual and corporate tax rates significantly, the cut Kennedy had proposed the year before his death and Johnson pushed through Congress as a Keynesian bet that lower taxes would spur enough growth without stoking prices. Congress reshaped civil rights law that July 2, when the Civil Rights Act of 1964 outlawed discrimination based on race, color, religion, sex, and national origin in employment and public accommodations, the most sweeping civil rights legislation since Reconstruction. Vietnam policy shifted that August, when Congress passed the Gulf of Tonkin Resolution after reported attacks on U.S. Navy destroyers, authorizing Johnson to use military force in Vietnam without a formal declaration of war. American pop culture changed that February too: the Beatles landed at New York’s Kennedy Airport and played the Ed Sullivan Show two days later for an estimated 73 million viewers, igniting the “British Invasion.” Consumer prices finished 1964 213.1% above their 1913 level. First-class postage held at 5 cents, and the minimum wage stayed at $1.25 an hour.

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